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Digital Marketing

Digital Marketing

Course Duration: 3 Months
Weekly: 2 Days
Training Key Benefits
  • Gain expertise with 20+ hands-on exercises
  • Job-oriented real-life industry projects
  • Dedicated mentoring sessions from Industry Expert
  • Priority basis Intern Facilities
  • Freelancing support for Market place 

Focused Job Role: 

1. Digital Marketing Specialist
2. Digital Marketing Consultant
3. SEO Analyst
4. SEO Specialist
5. Social Media Manager
6. Social Media Specialist
7. Webmaster

Alternatively, you can earn a living by choosing this field and becoming your own boss.
1. Blogging
2. Affiliate Marketing
3. Youtuber
4. Freelancer
Course Content:
Digital Marketing Overview:
  • What is Digital Marketing
  • Principles of Digital Marketing
  • Developing Objectives
  • Digital Research
  • Cultural Research
  • Connecting with the Customer
Digital Marketing Strategy
  • Fundamentals
  • Strategy Objectives & KPIs
  • Digital Strategy Research
  • Creative Strategy
  • Consumer Behaviour
  • Defining Digital Marketing Strategy
Search Engine Optimization:
  • SEO Fundamentals
  • SEO & Business Objectives
  • Keywords Audit and Analysis
  • On-Page Optimization
  • Off-Page Optimization
  • SEO Content Plan
  • Search Ranking
  • SEO Performance
Social Media Marketing:
  • Key Social Platforms
  • Setting up a Social Media Experience
  • Growing & Engaging an Audience
  • Social Media Campaigns
  • Data-Driven Audience &
  • Campaign Insights Platforms
  • Planning and Implementing a multi-channel
Paid Search using Google Ad:
  • Fundamentals of Paid Search
  • Introduction to Google Adwords
  • Creating, optimizing & Configuring
  • Keyword Research and Analysis
  • Search Campaign Management
  • Search Campaign Measurement
  • Display Campaign creation and
  • Google Ads Account
  • Management
  • Email Marketing
  • Email Marketing Fundamentals
  • Tools and Strategy
  • Email Design
  • Email Campaigns
  • Testing and Optimizing
  • Marketing Automation
Content Marketing:
  • Concepts & Strategy
  • Using Content Research
  • Content Marketing Plans
  • Creating & Curating Content
  • Publishing & Distributing Content
  • Metrics & Performance
  • Blogging

Certificate:
Upon successful completion of the Digital Marketing Course, we will provide an industry-recognized course completion certificate with lifelong validity.
 International Collaboration: Data Core
National Collaboration: Jashore University of Science and Technology (JUST)
Membership: BASIS


Course Price : 5000৳ 10000৳
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