Digital Marketing

Course Duration: 3 Months

Weekly: 2 Days

Training Key Benefits

• Gain expertise with 20+ hands-on exercises

• Job-oriented real-life industry projects

• Dedicated mentoring sessions from Industry Expert

• Priority basis Intern Facilities

• Freelancing support for Market place 

Focused Job Role: 

1. Digital Marketing Specialist

2. Digital Marketing Consultant
3. SEO Analyst
4. SEO Specialist
5. Social Media Manager
6. Social Media Specialist
7. Webmaster

Alternatively, you can earn a living by choosing this field and becoming your own boss.

1. Blogging

2. Affiliate Marketing

3. Youtuber

4. Freelancer

Course Content:

Digital Marketing Overview:

• What is Digital Marketing
• Principles of Digital Marketing
• Developing Objectives
• Digital Research
• Cultural Research
• Connecting with the Customer

Digital Marketing Strategy

• Fundamentals
• Strategy Objectives & KPIs
• Digital Strategy Research
• Creative Strategy
• Consumer Behaviour
• Defining Digital Marketing Strategy

Search Engine Optimization:

• SEO Fundamentals
• SEO & Business Objectives
• Keywords Audit and Analysis
• On-Page Optimization
• Off-Page Optimization
• SEO Content Plan
• Search Ranking
• SEO Performance

Social Media Marketing:

• Key Social Platforms
• Setting up a Social Media Experience
• Growing & Engaging an Audience
• Social Media Campaigns
• Data-Driven Audience &
• Campaign Insights Platforms
• Planning and Implementing a multi-channel

Paid Search using Google Ad:

• Fundamentals of Paid Search
• Introduction to Google Adwords
• Creating, optimizing & Configuring
• Keyword Research and Analysis
• Search Campaign Management
• Search Campaign Measurement
• Display Campaign creation and
• Google Ads Account
• Management
• Email Marketing
• Email Marketing Fundamentals
• Tools and Strategy
• Email Design
• Email Campaigns
• Testing and Optimizing
• Marketing Automation

Content Marketing:

• Concepts & Strategy
• Using Content Research
• Content Marketing Plans
• Creating & Curating Content
• Publishing & Distributing Content
• Metrics & Performance
• Blogging

Certificate:

Upon successful completion of the Digital Marketing Course, we will provide an industry-recognized course completion certificate with lifelong validity.

 International Collaboration: Data Core

National Collaboration: Jashore University of Science and Technology (JUST)

Membership: BASIS