
Digital Marketing
Course Duration: 3 Months
Weekly: 2 Days
Training Key Benefits
- Gain expertise with 20+ hands-on exercises
- Job-oriented real-life industry projects
- Dedicated mentoring sessions from Industry Expert
- Priority basis Intern Facilities
- Freelancing support for Market place
Focused Job Role:
1. Digital Marketing Specialist
2. Digital Marketing Consultant
3. SEO Analyst
4. SEO Specialist
5. Social Media Manager
6. Social Media Specialist
7. Webmaster
Alternatively, you can earn a living by choosing this field and becoming your own boss.
1. Blogging
2. Affiliate Marketing
3. Youtuber
4. Freelancer
Course Content:
Digital Marketing Overview:
- What is Digital Marketing
- Principles of Digital Marketing
- Developing Objectives
- Digital Research
- Cultural Research
- Connecting with the Customer
Digital Marketing Strategy
- Fundamentals
- Strategy Objectives & KPIs
- Digital Strategy Research
- Creative Strategy
- Consumer Behaviour
- Defining Digital Marketing Strategy
Search Engine Optimization:
- SEO Fundamentals
- SEO & Business Objectives
- Keywords Audit and Analysis
- On-Page Optimization
- Off-Page Optimization
- SEO Content Plan
- Search Ranking
- SEO Performance
Social Media Marketing:
- Key Social Platforms
- Setting up a Social Media Experience
- Growing & Engaging an Audience
- Social Media Campaigns
- Data-Driven Audience &
- Campaign Insights Platforms
- Planning and Implementing a multi-channel
Paid Search using Google Ad:
- Fundamentals of Paid Search
- Introduction to Google Adwords
- Creating, optimizing & Configuring
- Keyword Research and Analysis
- Search Campaign Management
- Search Campaign Measurement
- Display Campaign creation and
- Google Ads Account
- Management
- Email Marketing
- Email Marketing Fundamentals
- Tools and Strategy
- Email Design
- Email Campaigns
- Testing and Optimizing
- Marketing Automation
Content Marketing:
- Concepts & Strategy
- Using Content Research
- Content Marketing Plans
- Creating & Curating Content
- Publishing & Distributing Content
- Metrics & Performance
- Blogging
Certificate:
Upon successful completion of the Digital Marketing Course, we will provide an industry-recognized course completion certificate with lifelong validity.
International Collaboration: Data Core
National Collaboration: Jashore University of Science and Technology (JUST)
Membership: BASIS